Preferred Pricing
What’s GM Preferred Pricing?
It’s a special program that gives employees of eligible companies access to exclusive pricing on most new Chevrolet, Buick, and GMC vehicles. That means you could save hundreds — or even thousands — off MSRP, just for being part of a participating organization. And the best part? It’s simple, stackable with many other offers, and I’m here to help you every step of the way.
Frequently Asked Questions
Purchase Information
You may purchase, finance or lease up to two (2) new vehicles per calendar year.
Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can redeem your Scotiabank® GM®* Visa®** Card Earnings – subject to GM Card program rules while also combining Preferred Pricing with the Canadian Forces Appreciation Discount, Mobility Program and/or Student Bonus. Visit your dealer for details on current offers, or find current offers on gm.ca.
Participant & Vehicle Eligibility
Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.
Almost every new Chevrolet, Buick, GMC or Cadillac car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability. Please contact the Customer Care Centre (1-800-263-3777) or your dealer for the list of models/trims that are excluded from Preferred Pricing.
The selected vehicle(s) must be titled and registered in the approved employee’s or their spouse’s name for personal use only.
You must keep your vehicle for at least six months and 12,000 km
No. Previous purchases are not eligible.
Dealer Information
This program is available only at participating Chevrolet, Buick, GMC or Cadillac dealers, so when you contact your local dealer, let them know you’d like to take advantage of Preferred Pricing.
Yes, you can receive Preferred Pricing when you order through a participating dealer.
To use Preferred Pricing, you will need to provide a valid authorization code from gmpreferredpricing.ca, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.
Additional Options & Financing
No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your dealer
Yes. Please speak to your local participating dealer for more information about trade-ins.
You may purchase, finance or lease your new vehicle. Speak to your local participating dealer or visit us online to find out more.
